Construct · 1 fields · 1 citations

customer complaining behavior: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customercomplaining behavior1 CONSTRUCTCustomer complainingSINGH · CONSUMER RESEARCH

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Consumer research

the set of responses, voiced or private, that consumers make when dissatisfied with a purchase.

In consumer research, customer complaining behavior refers to the set of responses, voiced or private, that consumers make when dissatisfied with a purchase. This meaning comes from Singh (1988) in Journal of Marketing.[1]

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Nearby constructs

purchase1 fields · 2 citationsanchor · a standalone construct

References

  1. Singh, J. (1988). Consumer Complaint Intentions and Behavior: Definitional and Taxonomical Issues. Journal of Marketing, 52(1), 93-107. https://doi.org/10.1177/002224298805200108

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