Construct · 1 fields · 1 citations

customer demotion: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customerdemotion1 CONSTRUCTCustomer demotionWAGNER · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

moving a customer down a loyalty program tier, which harms loyalty more than an earlier upgrade helped it.

In marketing, customer demotion refers to moving a customer down a loyalty program tier, which harms loyalty more than an earlier upgrade helped it. This meaning comes from Wagner (2009) in Journal of Marketing.[1]

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Nearby constructs

loyalty program1 fields · 1 citationsanchor · a standalone constructloyalty6 fields · 10 citationsjingle · one name, six constructsprogram2 fields · 2 citationsjingle · one word, two constructs

References

  1. Wagner, T., Hennig-Thurau, T., & Rudolph, T. (2009). Does Customer Demotion Jeopardize Loyalty? Journal of Marketing, 73(3), 69-85. https://doi.org/10.1509/jmkg.73.3.069

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