Construct · 1 fields · 1 citations

loyalty program: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
loyaltyprogram1 CONSTRUCTLoyalty programSHARP · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

a structured scheme that rewards repeat purchases to build loyalty.

In marketing, loyalty program refers to a structured scheme that rewards repeat purchases to build loyalty. This meaning comes from Sharp (1997) in International Journal of Research in Marketing.[1]

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Nearby constructs

customer demotion1 fields · 1 citationsanchor · a standalone constructcustomer status1 fields · 1 citationsanchor · a standalone constructloyalty program status1 fields · 1 citationsanchor · a standalone construct

References

  1. Sharp, B., & Sharp, A. (1997). Loyalty programs and their impact on repeat-purchase loyalty patterns. International Journal of Research in Marketing, 14(5), 473-486. https://doi.org/10.1016/s0167-8116(97)00022-0

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