Construct · 1 fields · 1 citations

loyalty program status: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

customers' feeling of superiority from an elite loyalty tier, which rises when fewer people share the tier and when a lower tier sits beneath it.

In consumer research, loyalty program status refers to customers' feeling of superiority from an elite loyalty tier, which rises when fewer people share the tier and when a lower tier sits beneath it. This meaning comes from Drèze (2009) in Journal of Consumer Research.[1]

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Nearby constructs

customer status1 fields · 1 citationsanchor · a standalone construct loyalty program1 fields · 1 citationsanchor · a standalone construct loyalty6 fields · 10 citationsjingle · one name, six constructs

References

Drèze, X., & Nunes, J. C. (2009). Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status. Journal of Consumer Research, 35(6), 890-905. https://doi.org/10.1086/593946

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