Construct · 1 fields · 1 citations

customer-dominant logic: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customer-dominantlogic1 CONSTRUCTCustomer-dominant logicHEINONEN · SERVICES MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Services marketing

a perspective that puts the customer's own life and activities, rather than the provider's service, at the center of value creation.

In services marketing, customer-dominant logic refers to a perspective that puts the customer's own life and activities, rather than the provider's service, at the center of value creation. This meaning comes from Heinonen (2010) in Journal of Service Management.[1]

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Nearby constructs

perspective3 fields · 6 citationsjingle · one word, three constructsservice1 fields · 1 citationsanchor · a standalone constructvalue6 fields · 12 citationsjingle · one name, six constructs

References

  1. Heinonen, K., Strandvik, T., Mickelsson, K., Edvardsson, B., Sundström, E., & Andersson, P. (2010). A customer‐dominant logic of service. Journal of Service Management, 21(4), 531-548. https://doi.org/10.1108/09564231011066088

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