Construct · 1 fields · 1 citations

customer-to-customer interaction: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customer-to-customerinteraction1 CONSTRUCTCustomer-to-customerNICHOLLS · SERVICES MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Services marketing

interactions among customers in a service setting, direct or indirect, that shape one another's service experience.

In services marketing, customer-to-customer interaction refers to interactions among customers in a service setting, direct or indirect, that shape one another's service experience. This meaning comes from Nicholls (2010) in Journal of Services Marketing.[1]

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Nearby constructs

experience4 fields · 6 citationsjingle · one word, four constructsinteraction3 fields · 7 citationsjingle · one word, three constructsservice1 fields · 1 citationsanchor · a standalone construct

References

  1. Nicholls, R. (2010). New directions for customer‐to‐customer interaction research. Journal of Services Marketing, 24(1), 87-97. https://doi.org/10.1108/08876041011017916

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