Construct · 1 fields · 1 citations

customer value proposition: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business-to-business marketing

a firm's statement of the benefits it offers customers relative to costs, used to communicate and deliver superior value.

In business-to-business marketing, customer value proposition refers to a firm's statement of the benefits it offers customers relative to costs, used to communicate and deliver superior value. This meaning comes from Payne (2017) in Journal of the Academy of Marketing Science.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how customer value proposition sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

proposition3 fields · 6 citationsjingle · one word, three constructs perceived value4 names · 4 citationsjangle · one construct, many names value6 fields · 12 citationsjingle · one name, six constructs

References

Payne, A., Frow, P., & Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, 45(4), 467-489. https://doi.org/10.1007/s11747-017-0523-z

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct