Construct · 1 fields · 1 citations

Delboeuf illusion in serving: a standalone construct

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Consumer food behavior

the visual bias by which plate size and color contrast make a portion look smaller or larger and shift how much people serve and eat.

In consumer food behavior, Delboeuf illusion in serving refers to the visual bias by which plate size and color contrast make a portion look smaller or larger and shift how much people serve and eat. This meaning comes from Van Ittersum (2011) in Journal of Consumer Research.[1]

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Nearby constructs

bias6 fields · 8 citationsjingle · one name, six constructs color4 fields · 5 citationsjingle · one word, four constructs contrast4 fields · 4 citationsjingle · one word, four constructs

References

Van Ittersum, K., & Wansink, B. (2011). Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior. Journal of Consumer Research, 39(2), 215-228. https://doi.org/10.1086/662615

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