Construct · 1 fields · 1 citations

demand and offer: a standalone construct

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Visual communication

contrast, drawn by Kress and van Leeuwen, between images whose subject looks at the viewer and demands a response and images that offer their subject for contemplation.

In visual communication, demand and offer refers to contrast, drawn by Kress and van Leeuwen, between images whose subject looks at the viewer and demands a response and images that offer their subject for contemplation. This meaning comes from Kress and van Leeuwen (1996) in Reading images: The grammar of visual design.[1]

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Nearby constructs

contrast4 fields · 4 citationsjingle · one word, four constructs demand4 fields · 4 citationsjingle · one word, four constructs grammar4 fields · 4 citationsjingle · one word, four constructs

References

Kress, G. R., & van Leeuwen, T. (1996). Reading images: The grammar of visual design. Routledge. ISBN 9780415106009

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