Construct · 1 fields · 1 citations

desired value change: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
desiredvalue change1 CONSTRUCTDesired value changeFLINT · BUSINESS-TO-BUSINESS

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business-to-business marketing

shifts in what business customers want from suppliers, often triggered by changes in their own environment.

In business-to-business marketing, desired value change refers to shifts in what business customers want from suppliers, often triggered by changes in their own environment. This meaning comes from Flint (2002) in Journal of Marketing.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone constructenvironment1 fields · 2 citationsanchor · a standalone constructvalue6 fields · 12 citationsjingle · one name, six constructs

References

  1. Flint, D. J., Woodruff, R. B., & Gardial, S. F. (2002). Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context. Journal of Marketing, 66(4), 102-117. https://doi.org/10.1509/jmkg.66.4.102.18517

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