Construct · 1 fields · 1 citations

destination brand equity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Tourism

the value a destination brand holds in travelers' minds through awareness, image, perceived quality and loyalty.

In tourism, destination brand equity refers to the value a destination brand holds in travelers' minds through awareness, image, perceived quality and loyalty. This meaning comes from Konecnik (2007) in Annals of Tourism Research.[1]

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Nearby constructs

awareness3 fields · 5 citationsjingle · one word, three constructs brand equity6 names · 9 citationsjangle · one name, two rival constructs destination branding1 fields · 1 citationsanchor · a standalone construct

References

Konecnik, M., & Gartner, W. C. (2007). Customer-based brand equity for a destination. Annals of Tourism Research, 34(2), 400-421. https://doi.org/10.1016/j.annals.2006.10.005

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