Construct · 1 fields · 1 citations

destination branding: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
destinationbranding1 CONSTRUCTDestination brandingCAI · TOURISM STUDIES

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Tourism studies

selecting a consistent mix of brand elements to identify and set apart a destination through positive image building.

In tourism studies, destination branding refers to selecting a consistent mix of brand elements to identify and set apart a destination through positive image building. This meaning comes from Cai (2002) in Annals of Tourism Research.[1]

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Nearby constructs

destination brand equity1 fields · 1 citationsanchor · a standalone constructimage4 fields · 5 citationsjingle · one word, four constructs

References

  1. Cai, L. A. (2002). Cooperative branding for rural destinations. Annals of Tourism Research, 29(3), 720-742. https://doi.org/10.1016/s0160-7383(01)00080-9

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