Construct · 1 fields · 1 citations

destination marketing organization: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
destination marketingorganization1 CONSTRUCTDestination marketingPIKE · TOURISM STUDIES

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Tourism studies

the body responsible for marketing and coordinating a destination on behalf of its many stakeholders.

In tourism studies, destination marketing organization refers to the body responsible for marketing and coordinating a destination on behalf of its many stakeholders. This meaning comes from Pike (2014) in Tourism Management.[1]

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Nearby constructs

body2 fields · 3 citationsjingle · one word, two constructs

References

  1. Pike, S., & Page, S. J. (2014). Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism Management, 41, 202-227. https://doi.org/10.1016/j.tourman.2013.09.009

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