Construct · 1 fields · 1 citations

determinant attributes: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

product attributes that both matter to buyers and differ across competing offers, so that they actually decide preference and purchase.

In consumer research, determinant attributes refers to product attributes that both matter to buyers and differ across competing offers, so that they actually decide preference and purchase. This meaning comes from Alpert (1971) in Journal of Marketing Research.[1]

Unit
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Nearby constructs

determinant3 fields · 5 citationsjingle · one word, three constructs matter2 fields · 3 citationsjingle · one word, two constructs preference4 fields · 7 citationsjingle · one word, four constructs

References

Alpert, M. I. (1971). Identification of Determinant Attributes: A Comparison of Methods. Journal of Marketing Research, 8(2), 184. https://doi.org/10.2307/3149759

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