Construct · 1 fields · 1 citations

dieter's paradox: a standalone construct

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Consumer research

the tendency to judge a meal with a healthy item added as having fewer calories than the indulgent item alone.

In consumer research, dieter's paradox refers to the tendency to judge a meal with a healthy item added as having fewer calories than the indulgent item alone. This meaning comes from Chernev (2010) in Journal of Consumer Psychology.[1]

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Nearby constructs

item1 fields · 1 citationsanchor · a standalone construct paradox3 fields · 4 citationsjingle · one word, three constructs

References

Chernev, A. (2010). The Dieter's Paradox. Journal of Consumer Psychology, 21(2), 178-183. https://doi.org/10.1016/j.jcps.2010.08.002

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