Construct · 1 fields · 1 citations

differentiation strategy: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Strategic management

competing by offering products customers see as unique, through marketing or innovation, with different fits to environment and structure.

In strategic management, differentiation strategy refers to competing by offering products customers see as unique, through marketing or innovation, with different fits to environment and structure. This meaning comes from Miller (1988) in Academy of Management Journal.[1]

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Nearby constructs

differentiation4 fields · 4 citationsjingle · one word, four constructs environment1 fields · 2 citationsanchor · a standalone construct innovation6 fields · 11 citationsjingle · one name, six constructs

References

Miller, D. (1988). Relating Porter's Business Strategies to Environment and Structure: Analysis and Performance Implications. Academy of Management Journal, 31(2), 280-308. https://doi.org/10.2307/256549

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