Construct · 1 fields · 1 citations

distorted mirror: a standalone construct

One name. One construct. A landmark on the map.

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Advertising

the argument that advertising reflects only some cultural values and so reinforces them, with unintended social consequences.

In advertising, distorted mirror refers to the argument that advertising reflects only some cultural values and so reinforces them, with unintended social consequences. This meaning comes from Pollay (1986) in Journal of Marketing.[1]

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Nearby constructs

argument3 fields · 3 citationsjingle · one word, three constructs mirror3 fields · 6 citationsjingle · one word, three constructs national culture4 names · 5 citationsjangle · one name, four frameworks

References

Pollay, R. W. (1986). The Distorted Mirror: Reflections on the Unintended Consequences of Advertising. Journal of Marketing, 50(2), 18-36. https://doi.org/10.1177/002224298605000202

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