Construct · 1 fields · 1 citations

distribution intensity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
distributionintensity1 CONSTRUCTDistribution intensityFRAZIER · BUSINESS-TO-BUSINESS

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business-to-business marketing

the number of retail outlets carrying a manufacturer's product in a trade area, explained by brand strategy, channel relationships and market factors.

In business-to-business marketing, distribution intensity refers to the number of retail outlets carrying a manufacturer's product in a trade area, explained by brand strategy, channel relationships and market factors. This meaning comes from Frazier (1996) in Journal of Marketing.[1]

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Nearby constructs

channel4 fields · 4 citationsjingle · one word, four constructsdistribution2 fields · 2 citationsjingle · one word, two constructsintensity4 fields · 5 citationsjingle · one word, four constructs

References

  1. Frazier, G. L., & Lassar, W. M. (1996). Determinants of Distribution Intensity. Journal of Marketing, 60(4), 39-51. https://doi.org/10.1177/002224299606000405

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