Construct · 1 fields · 1 citations

donation-based purchase incentives: a standalone construct

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● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

promising donations to charity with a purchase, which works better for frivolous products than for practical ones because it offsets guilt.

In consumer research, donation-based purchase incentives refers to promising donations to charity with a purchase, which works better for frivolous products than for practical ones because it offsets guilt. This meaning comes from Strahilevitz (1998) in Journal of Consumer Research.[1]

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Nearby constructs

charity3 fields · 9 citationsjingle · one word, three constructs purchase1 fields · 2 citationsanchor · a standalone construct

References

Strahilevitz, M., & Myers, J. G. (1998). Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell. Journal of Consumer Research, 24(4), 434-446. https://doi.org/10.1086/209519

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