Construct · 1 fields · 1 citations

donor retention: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
donorretention1 CONSTRUCTDonor retentionSARGEANT · NONPROFIT

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Nonprofit management

the extent to which nonprofits keep individual donors giving over time, rather than losing them after a first gift.

In nonprofit management, donor retention refers to the extent to which nonprofits keep individual donors giving over time, rather than losing them after a first gift. This meaning comes from Sargeant (2001) in Nonprofit Management and Leadership.[1]

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Nearby constructs

relationship fundraising1 fields · 1 citationsanchor · a standalone constructextent1 fields · 1 citationsanchor · a standalone constructleadership3 fields · 4 citationsjingle · one word, three constructs

References

  1. Sargeant, A. (2001). Relationship Fundraising: How to Keep Donors Loyal. Nonprofit Management and Leadership, 12(2), 177-192. https://doi.org/10.1002/nml.12204

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