Construct · 1 fields · 1 citations

relationship fundraising: a standalone construct

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Nonprofit management

a fundraising approach that builds long-term relationships with donors through service quality and communication, studied as a driver of donor loyalty and retention.

In nonprofit management, relationship fundraising refers to a fundraising approach that builds long-term relationships with donors through service quality and communication, studied as a driver of donor loyalty and retention. This meaning comes from Sargeant (2001) in Nonprofit Management and Leadership.[1]

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Nearby constructs

donor retention1 fields · 1 citationsanchor · a standalone construct driver2 fields · 2 citationsjingle · one word, two constructs leadership3 fields · 4 citationsjingle · one word, three constructs

References

Sargeant, A. (2001). Relationship Fundraising: How to Keep Donors Loyal. Nonprofit Management and Leadership, 12(2), 177-192. https://doi.org/10.1002/nml.12204

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