Construct · 1 fields · 1 citations

doppelgänger brand image: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
doppelgängerbrand image1 CONSTRUCTDoppelgänger brand imageTHOMPSON · BRANDING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Branding

a set of disparaging images and stories about a brand that circulate in popular culture and mock its emotional branding.

In branding, doppelgänger brand image refers to a set of disparaging images and stories about a brand that circulate in popular culture and mock its emotional branding. This meaning comes from Thompson (2006) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how doppelgänger brand image sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

culture4 fields · 9 citationsjingle · one word, four constructsimage4 fields · 5 citationsjingle · one word, four constructs

References

  1. Thompson, C. J., Rindfleisch, A., & Arsel, Z. (2006). Emotional Branding and the Strategic Value of the Doppelgänger Brand Image. Journal of Marketing, 70(1), 50-64. https://doi.org/10.1509/jmkg.70.1.050.qxd

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct