Construct · 1 fields · 1 citations

double-entry mental accounting: a standalone construct

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Behavioral economics

the linking of each consumption experience to its payment in memory, so the pain of paying lowers the pleasure of consuming and vice versa.

In behavioral economics, double-entry mental accounting refers to the linking of each consumption experience to its payment in memory, so the pain of paying lowers the pleasure of consuming and vice versa. This meaning comes from Prelec (1998) in Marketing Science.[1]

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Nearby constructs

pain of paying1 fields · 1 citationsanchor · a standalone construct consumption3 fields · 5 citationsjingle · one word, three constructs experience4 fields · 6 citationsjingle · one word, four constructs

References

Prelec, D., & Loewenstein, G. (1998). The Red and the Black: Mental Accounting of Savings and Debt. Marketing Science, 17(1), 4-28. https://doi.org/10.1287/mksc.17.1.4

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