Construct · 1 fields · 1 citations

enduring involvement: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

a stable, long-lasting interest in a product class that persists beyond any single purchase, as opposed to temporary situational involvement.

In consumer research, enduring involvement refers to a stable, long-lasting interest in a product class that persists beyond any single purchase, as opposed to temporary situational involvement. This meaning comes from Richins (1986) in Journal of Consumer Research.[1]

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Nearby constructs

class3 fields · 3 citationsjingle · one word, three constructs interest4 fields · 5 citationsjingle · one word, four constructs involvement6 fields · 10 citationsjingle · one name, six constructs

References

Richins, M. L., & Bloch, P. H. (1986). After the New Wears off: The Temporal Context of Product Involvement. Journal of Consumer Research, 13(2), 280. https://doi.org/10.1086/209067

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