Construct · 1 fields · 1 citations

environmental advertising: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
environmentaladvertising1 CONSTRUCTEnvironmentalBANERJEE · CONSUMER RESEARCH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

advertising that addresses the relationship between a product and the environment or promotes a green lifestyle or corporate image.

In consumer research, environmental advertising refers to advertising that addresses the relationship between a product and the environment or promotes a green lifestyle or corporate image. This meaning comes from Banerjee (1995) in Journal of Advertising.[1]

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Nearby constructs

environment1 fields · 2 citationsanchor · a standalone constructimage4 fields · 5 citationsjingle · one word, four constructsproduct3 fields · 3 citationsjingle · one word, three constructs

References

  1. Banerjee, S., Gulas, C. S., & Iyer, E. (1995). Shades of Green: A Multidimensional Analysis of Environmental Advertising. Journal of Advertising, 24(2), 21-31. https://doi.org/10.1080/00913367.1995.10673473

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