Construct · 1 fields · 1 citations

enviropreneurial marketing: a standalone construct

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Green marketing

marketing activities that are environmentally beneficial and pursued to meet both business and social goals as a source of advantage.

In green marketing, enviropreneurial marketing refers to marketing activities that are environmentally beneficial and pursued to meet both business and social goals as a source of advantage. This meaning comes from Menon (1997) in Journal of Marketing.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone construct green marketing1 fields · 1 citationsanchor · a standalone construct source4 fields · 4 citationsjingle · one word, four constructs

References

Menon, A., & Menon, A. (1997). Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy. Journal of Marketing, 61(1), 51-67. https://doi.org/10.1177/002224299706100105

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