Construct · 1 fields · 1 citations

green marketing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
greenmarketing1 CONSTRUCTGreen marketingPEATTIE · CONSUMER RESEARCH

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Consumer research

marketing that addresses environmental issues, traced through phases of disappointment and evolving practice.

In consumer research, green marketing refers to marketing that addresses environmental issues, traced through phases of disappointment and evolving practice. This meaning comes from Peattie (2005) in Qualitative Market Research: An International Journal.[1]

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Nearby constructs

assertive environmental messages1 fields · 1 citationsanchor · a standalone constructenviropreneurial marketing1 fields · 1 citationsanchor · a standalone constructgreen attribute centrality1 fields · 1 citationsanchor · a standalone construct

References

  1. Peattie, K., & Crane, A. (2005). Green marketing: legend, myth, farce or prophesy? Qualitative Market Research: An International Journal, 8(4), 357-370. https://doi.org/10.1108/13522750510619733

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