Construct · 1 fields · 1 citations

green attribute centrality: a standalone construct

One name. One construct. A landmark on the map.

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Green marketing

how much an environmental benefit involves a product's core attributes, which shapes how green consumers judge the product to be.

In green marketing, green attribute centrality refers to how much an environmental benefit involves a product's core attributes, which shapes how green consumers judge the product to be. This meaning comes from Gershoff (2015) in Journal of Marketing.[1]

Unit
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Nearby constructs

attribute3 fields · 5 citationsjingle · one word, three constructs centrality4 fields · 7 citationsjingle · one word, four constructs green marketing1 fields · 1 citationsanchor · a standalone construct

References

Gershoff, A. D., & Frels, J. K. (2015). What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products. Journal of Marketing, 79(1), 97-110. https://doi.org/10.1509/jm.13.0303

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