Construct · 1 fields · 1 citations

epicurean eating pleasure: a standalone construct

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Consumer research

pleasure derived from the aesthetic and multisensory qualities of food rather than from quantity, studied as a driver of choosing smaller portions.

In consumer research, epicurean eating pleasure refers to pleasure derived from the aesthetic and multisensory qualities of food rather than from quantity, studied as a driver of choosing smaller portions. This meaning comes from Cornil (2016) in Journal of Marketing Research.[1]

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Nearby constructs

driver2 fields · 2 citationsjingle · one word, two constructs quantity4 fields · 4 citationsjingle · one word, four constructs

References

Cornil, Y., & Chandon, P. (2016). Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions. Journal of Marketing Research, 53(5), 847-864. https://doi.org/10.1509/jmr.14.0299

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