Construct · 1 fields · 1 citations

ethical obligation in consumer choice: a standalone construct

One name. One construct. A landmark on the map.

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ethical obligationin consumer choice1 CONSTRUCTEthical obligation inSHAW · CONSUMER RESEARCH

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Consumer research

a person's internalized ethical rules about right and wrong purchasing, added to the theory of planned behavior to predict ethical buying such as fair trade.

In consumer research, ethical obligation in consumer choice refers to a person's internalized ethical rules about right and wrong purchasing, added to the theory of planned behavior to predict ethical buying such as fair trade. This meaning comes from Shaw (2000) in Journal of Marketing Management.[1]

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Nearby constructs

fair trade1 fields · 1 citationsanchor · a standalone constructmatters of care1 fields · 1 citationsanchor · a standalone constructobligation2 fields · 2 citationsjingle · one word, two constructs

References

  1. Shaw, D., Shiu, E., & Clarke, I. (2000). The Contribution of Ethical Obligation and Self-identity to the Theory of Planned Behaviour: An Exploration of Ethical Consumers. Journal of Marketing Management, 16(8), 879-894. https://doi.org/10.1362/026725700784683672

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