Construct · 1 fields · 1 citations

event portfolio: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
eventportfolio1 CONSTRUCTEvent portfolioZIAKAS · EVENT MANAGEMENT

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Event management

the strategic set of interrelated events a host community stages over time so that events reinforce one another.

In event management, event portfolio refers to the strategic set of interrelated events a host community stages over time so that events reinforce one another. This meaning comes from Ziakas (2014) in Journal of Hospitality Marketing & Management.[1]

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Nearby constructs

community5 fields · 7 citationsjingle · one word, five constructsevent3 fields · 5 citationsjingle · one word, three constructshost2 fields · 2 citationsjingle · one word, two constructs

References

  1. Ziakas, V. (2014). Planning and Leveraging Event Portfolios: Towards a Holistic Theory. Journal of Hospitality Marketing & Management, 23(3), 327-356. https://doi.org/10.1080/19368623.2013.796868

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