Construct · 1 fields · 1 citations

excess loyalty: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
excessloyalty1 CONSTRUCTExcess loyaltyFADER · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

repeat purchasing of high-share brands above the level the Dirichlet model predicts, explained by factors such as distribution advantages.

In marketing, excess loyalty refers to repeat purchasing of high-share brands above the level the Dirichlet model predicts, explained by factors such as distribution advantages. This meaning comes from Fader (1993) in Journal of Marketing Research.[1]

Unit
Recovery means
Measured by

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Nearby constructs

Dirichlet model of buying behavior1 fields · 1 citationsanchor · a standalone constructdistribution2 fields · 2 citationsjingle · one word, two constructslevel1 fields · 1 citationsanchor · a standalone construct

References

  1. Fader, P. S., & Schmittlein, D. C. (1993). Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing. Journal of Marketing Research, 30(4), 478-493. https://doi.org/10.1177/002224379303000407

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