Construct · 1 fields · 1 citations

Dirichlet model of buying behavior: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
Dirichlet modelof buying behavior1 CONSTRUCTDirichlet modelGOODHARDT · MARKETING

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Marketing

a stochastic model that predicts brand purchase frequencies and repeat buying in stable markets from a few inputs.

In marketing, Dirichlet model of buying behavior refers to a stochastic model that predicts brand purchase frequencies and repeat buying in stable markets from a few inputs. This meaning comes from Goodhardt (1984) in Journal of the Royal Statistical Society. Series A (General).[1]

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Nearby constructs

excess loyalty1 fields · 1 citationsanchor · a standalone constructmodel3 fields · 3 citationsjingle · one word, three constructspurchase1 fields · 2 citationsanchor · a standalone construct

References

  1. Goodhardt, G. J., Ehrenberg, A. S. C., & Chatfield, C. (1984). The Dirichlet: A Comprehensive Model of Buying Behaviour. Journal of the Royal Statistical Society. Series A (General), 147(5), 621. https://doi.org/10.2307/2981696

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