Construct · 1 fields · 1 citations

experiential value: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

the value a consumer perceives from interacting with a product or setting, covering aesthetics, playfulness, service excellence and return on investment.

In consumer research, experiential value refers to the value a consumer perceives from interacting with a product or setting, covering aesthetics, playfulness, service excellence and return on investment. This meaning comes from Mathwick (2001) in Journal of Retailing.[1]

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Nearby constructs

investment2 fields · 2 citationsjingle · one word, two constructs product3 fields · 3 citationsjingle · one word, three constructs return3 fields · 3 citationsjingle · one word, three constructs

References

Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment. Journal of Retailing, 77(1), 39-56. https://doi.org/10.1016/s0022-4359(00)00045-2

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