Construct · 1 fields · 1 citations

feature fatigue: a standalone construct

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Consumer research

consumers pick feature-rich products before use but become dissatisfied once the added capabilities make the product harder to use.

In consumer research, feature fatigue refers to consumers pick feature-rich products before use but become dissatisfied once the added capabilities make the product harder to use. This meaning comes from Thompson (2005) in Journal of Marketing Research.[1]

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Nearby constructs

fatigue4 fields · 4 citationsjingle · one word, four different declines feature2 fields · 4 citationsjingle · one word, two constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Thompson, D. V., Hamilton, R. W., & Rust, R. T. (2005). Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing. Journal of Marketing Research, 42(4), 431-442. https://doi.org/10.1509/jmkr.2005.42.4.431

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