Construct · 1 fields · 1 citations

firm-generated content: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

messages a firm posts on its own social media pages, whose valence, receptivity and susceptibility can raise customer spending.

In marketing, firm-generated content refers to messages a firm posts on its own social media pages, whose valence, receptivity and susceptibility can raise customer spending. This meaning comes from Kumar (2016) in Journal of Marketing.[1]

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Nearby constructs

social media1 fields · 1 citationsanchor · a standalone construct susceptibility4 fields · 7 citationsjingle · one word, four constructs valence3 fields · 6 citationsjingle · one word, three constructs

References

Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing, 80(1), 7-25. https://doi.org/10.1509/jm.14.0249

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