Construct · 4 fields · 7 citations
One name. Different field. Different construct. One map.
● jingle · one word, four constructs Nearest construct by meaningconsumer susceptibility to influencecompare the meaningsEvery construct on the map is compared with every other by the meaning of its definitions, and the closest one is surfaced here. The nearest construct to susceptibility is consumer susceptibility to influence.
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In physics, susceptibility is the coefficient that says how strongly a material becomes magnetised when a magnetic field is applied to it: a large positive value means the material takes on a strong magnetisation in the field's direction, while a small negative value means it is faintly pushed the other way. Faraday's 1846 Experimental researches in electricity (twentieth series) established that every substance responds to a magnetic field, either drawn into it or repelled from it, which is the response this coefficient measures. Curie's 1895 study of magnetic properties across temperatures gave the law that a paramagnet's susceptibility falls in inverse proportion to its absolute temperature. The referent is a measurable ratio of a material's magnetisation to the field driving it, a number with no direct kin to a body's liability to disease or a person's readiness to be influenced or hypnotised.[1][2]
In epidemiology, susceptibility is the condition of a host or population able to acquire an infection because it is not yet immune or otherwise protected. Kermack and McKendrick's 1927 A contribution to the mathematical theory of epidemics formalised this as the susceptible fraction of a population, the pool from which new cases are drawn as an outbreak spreads and which shrinks as people are infected or recover. The construct joins individual factors, such as immune status, genetics, age, and prior exposure, with the population share still at risk. The referent is a living host's or a community's liability to becoming infected, unrelated to a material's magnetic response or to a person's readiness to be swayed by others or by hypnotic suggestion.[3]
In psychology, hypnotic susceptibility is the stable individual trait of how readily a person responds to hypnotic suggestions. Hull's 1933 Hypnosis and suggestibility: An experimental approach first put this responsiveness on an experimental, quantitative footing, showing that people differ reliably in how far they follow suggested changes in movement, perception, and memory. Weitzenhoffer and Hilgard's 1959 Stanford Hypnotic Susceptibility Scale then fixed the standard graded test, scoring how many of a set of suggestions a person passes, and Hilgard's 1965 review consolidated the trait's stability and structure. The referent is a person's measured responsiveness to suggestion under hypnosis, distinct from a material's magnetic response, a host's liability to infection, and the ordinary tendency to go along with other people.[4][5][6]
In consumer and social psychology, susceptibility to interpersonal influence is the trait tendency to let other people shape one's purchases and choices, both by conforming to their expectations and by looking to them for guidance. Bearden, Netemeyer, and Teel's 1989 Measurement of consumer susceptibility to interpersonal influence defined and scaled the construct, separating a normative strand, going along to gain approval or fit in, from an informational strand, treating others as a source of evidence about products. The measure is a self-report trait that predicts a person's sensitivity to peer and reference-group pressure in buying decisions. The referent is a person's readiness to be swayed by other people, not a material's magnetic response, a host's liability to infection, or responsiveness to hypnotic suggestion.[7]
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