Construct · 1 fields · 1 citations

first-person effect: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Mass communication

the perception that a desirable media message, such as a health campaign, influences oneself more than it influences others.

In mass communication, first-person effect refers to the perception that a desirable media message, such as a health campaign, influences oneself more than it influences others. This meaning comes from Duck (1995) in Basic and Applied Social Psychology.[1]

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Nearby constructs

campaign2 fields · 4 citationsjingle · one word, two constructs duck1 fields · 1 citationsanchor · a standalone construct mass3 fields · 9 citationsjingle · one word, three constructs

References

Duck, J. M., Terry, D. J., & Hogg, M. A. (1995). The Perceived Influence of AIDS Advertising: Third-Person Effects in the Context of Positive Media Content. Basic and Applied Social Psychology, 17(3), 305-325. https://doi.org/10.1207/s15324834basp1703_2

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