Construct · 1 fields · 1 citations

fixed and variable costs of shopping: a standalone construct

One name. One construct. A landmark on the map.

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fixed and variablecosts of shopping1 CONSTRUCTFixed and variable costsBELL · RETAILING

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Retailing

a model of store choice in which a shopper weighs fixed trip costs against variable basket costs, so expected basket size shapes where to shop.

In retailing, fixed and variable costs of shopping refers to a model of store choice in which a shopper weighs fixed trip costs against variable basket costs, so expected basket size shapes where to shop. This meaning comes from Bell (1998) in Journal of Marketing Research.[1]

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Nearby constructs

basket2 fields · 3 citationsjingle · one word, two constructsmodel3 fields · 3 citationsjingle · one word, three constructssize1 fields · 1 citationsanchor · a standalone construct

References

  1. Bell, D. R., Ho, T., & Tang, C. S. (1998). Determining Where to Shop: Fixed and Variable Costs of Shopping. Journal of Marketing Research, 35(3), 352-369. https://doi.org/10.1177/002224379803500306

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