Construct · 1 fields · 1 citations

flow in online environments: a standalone construct

One name. One construct. A landmark on the map.

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flow in onlineenvironments1 CONSTRUCTFlow in onlineNOVAK · CONSUMER RESEARCH

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Consumer research

the absorbing, enjoyable state online consumers can reach when skill and challenge are high and attention is focused during web navigation.

In consumer research, flow in online environments refers to the absorbing, enjoyable state online consumers can reach when skill and challenge are high and attention is focused during web navigation. This meaning comes from Novak (2000) in Marketing Science.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructschallenge2 fields · 3 citationsjingle · one word, two constructsflow6 names · 12 citationsjangle · five names, one experience, partly

References

  1. Novak, T. P., Hoffman, D. L., & Yung, Y. (2000). Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. Marketing Science, 19(1), 22-42. https://doi.org/10.1287/mksc.19.1.22.15184

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