Construct · 1 fields · 1 citations

forced use of self-service technology: a standalone construct

One name. One construct. A landmark on the map.

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forced use ofself-service technology1 CONSTRUCTForced use ofREINDERS · SERVICES MARKETING

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Services marketing

requiring customers to use technology-based self-service with no human alternative, which lowers attitudes and raises switching intentions.

In services marketing, forced use of self-service technology refers to requiring customers to use technology-based self-service with no human alternative, which lowers attitudes and raises switching intentions. This meaning comes from Reinders (2008) in Journal of Service Research.[1]

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Nearby constructs

constraint-induced movement therapy1 fields · 1 citationsanchor · a standalone constructself-service technology1 fields · 1 citationsanchor · a standalone constructservice1 fields · 1 citationsanchor · a standalone construct

References

  1. Reinders, M. J., Dabholkar, P. A., & Frambach, R. T. (2008). Consequences of Forcing Consumers to Use Technology-Based Self-Service. Journal of Service Research, 11(2), 107-123. https://doi.org/10.1177/1094670508324297

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