Construct · 1 fields · 1 citations

Fourt-Woodlock model: a standalone construct

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Marketing

an early model forecasting new grocery product sales by separating trial from repeat purchase and fitting trial with a ceiling approached at a declining rate.

In marketing, Fourt-Woodlock model refers to an early model forecasting new grocery product sales by separating trial from repeat purchase and fitting trial with a ceiling approached at a declining rate. This meaning comes from Fourt (1960) in Journal of Marketing.[1]

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Nearby constructs

ceiling4 fields · 8 citationsjingle · one word, four constructs model3 fields · 3 citationsjingle · one word, three constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Fourt, L. A., & Woodlock, J. W. (1960). Early Prediction of Market Success for New Grocery Products. Journal of Marketing, 25(2), 31-38. https://doi.org/10.1177/002224296002500206

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