Construct · 1 fields · 1 citations

frequency heuristic: a standalone construct

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Consumer research

judging an option by the number of supporting attributes or occasions recalled, such as how often a store had the lower price, rather than their size.

In consumer research, frequency heuristic refers to judging an option by the number of supporting attributes or occasions recalled, such as how often a store had the lower price, rather than their size. This meaning comes from Alba (1987) in Journal of Consumer Research.[1]

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Nearby constructs

frequency4 fields · 7 citationsjingle · one word, four constructs heuristic4 fields · 4 citationsjingle · one word, four constructs number3 fields · 6 citationsjingle · one word, three constructs

References

Alba, J. W., & Marmorstein, H. (1987). The Effects of Frequency Knowledge on Consumer Decision Making. Journal of Consumer Research, 14(1), 14. https://doi.org/10.1086/209089

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