Construct · 1 fields · 1 citations

functional theory of political campaign discourse: a standalone construct

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Political communication

a theory that campaign messages acclaim, attack or defend on policy and character, and that these functions can be coded and compared across campaigns.

In political communication, functional theory of political campaign discourse refers to a theory that campaign messages acclaim, attack or defend on policy and character, and that these functions can be coded and compared across campaigns. This meaning comes from Benoit (1999) in Communication Monographs.[1]

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Nearby constructs

attack4 fields · 10 citationsjingle · one word, four constructs campaign2 fields · 4 citationsjingle · one word, two constructs character4 fields · 4 citationsjingle · one word, four constructs

References

Benoit, W. L., & Harthcock, A. (1999). Functions of the great debates: Acclaims, attacks, and defenses in the 1960 presidential debates. Communication Monographs, 66(4), 341-357. https://doi.org/10.1080/03637759909376484

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