Construct · 1 fields · 1 citations
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Social psychology
the prediction that people like someone whose regard for them grows over time more than someone always positive, and dislike growing disregard most.In social psychology, gain-loss theory of attraction refers to the prediction that people like someone whose regard for them grows over time more than someone always positive, and dislike growing disregard most. This meaning comes from Aronson (1965) in Journal of Experimental Social Psychology.[1]