Construct · 3 fields · 5 citations
One name. Different field. Different construct. One map.
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The force by which two bodies draw toward each other across space, whether by gravity between masses or by the electric pull between opposite charges. Newton's 1687 Philosophiae naturalis principia mathematica stated that every mass attracts every other mass with a force that grows with the masses and falls with the square of the distance between them, and Coulomb's 1785 electrical memoirs later showed that charges attract or repel by a law of the same form. The referent is a physical pull between objects, measured in units of force, and it has nothing to do with one person being drawn to another or with an added option that shifts a shopper's choice.[1][2]
The tendency of one person to be drawn toward and to like another, and the study of what raises or lowers that liking. Byrne's 1961 Interpersonal attraction and attitude similarity reported that people are drawn more strongly to others who share their attitudes, and his 1971 The Attraction Paradigm gathered this into a law relating liking to the proportion of views two people hold in common. The referent is a feeling of liking directed at a person and scored on rating scales, not a physical pull between masses or a bias in how options are compared.[3][4]
A shift in choice in which adding a clearly inferior third option makes one of the two original options more likely to be picked. Huber, Payne, and Puto's 1982 Adding asymmetrically dominated alternatives showed that a decoy that is worse than one option on every attribute pulls preference toward that nearby option, violating the assumption that adding an option cannot raise the share of an existing one. The referent is a pattern in how people compare a set of options, measured as a change in choice shares, and it is unrelated to a physical pull between bodies or to one person liking another.[5]
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