Construct · 1 fields · 1 citations

generic advertising: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
genericadvertising1 CONSTRUCTGeneric advertisingBASS · FOOD MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Food marketing

advertising that promotes a whole product category rather than one brand, so its demand gains are shared by all competing sellers in that category.

In food marketing, generic advertising refers to advertising that promotes a whole product category rather than one brand, so its demand gains are shared by all competing sellers in that category. This meaning comes from Bass (2005) in Marketing Science.[1]

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Nearby constructs

beggar-thy-neighbor advertising1 fields · 1 citationsanchor · a standalone constructcategory4 fields · 4 citationsjingle · one word, four constructsdemand4 fields · 4 citationsjingle · one word, four constructs

References

  1. Bass, F. M., Krishnamoorthy, A., Prasad, A., & Sethi, S. P. (2005). Generic and Brand Advertising Strategies in a Dynamic Duopoly. Marketing Science, 24(4), 556-568. https://doi.org/10.1287/mksc.1050.0119

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