Construct · 1 fields · 1 citations

geo-conquesting: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
geo-conquesting1 CONSTRUCTGeo-conquestingFONG · DIGITAL MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Digital marketing

sending mobile promotions to consumers located near a competitor's store, which can raise purchases more than targeting near the focal store.

In digital marketing, geo-conquesting refers to sending mobile promotions to consumers located near a competitor's store, which can raise purchases more than targeting near the focal store. This meaning comes from Fong (2015) in Journal of Marketing Research.[1]

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Nearby constructs

targeting4 fields · 5 citationsjingle · one word, four constructs

References

  1. Fong, N. M., Fang, Z., & Luo, X. (2015). Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions. Journal of Marketing Research, 52(5), 726-735. https://doi.org/10.1509/jmr.14.0229

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