Construct · 1 fields · 1 citations

green-feminine stereotype: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
green-femininestereotype1 CONSTRUCTGreen-feminineBROUGH · CONSUMER RESEARCH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

a cognitive link between green behavior and femininity that leads some men to avoid eco-friendly products to protect their gender identity.

In consumer research, green-feminine stereotype refers to a cognitive link between green behavior and femininity that leads some men to avoid eco-friendly products to protect their gender identity. This meaning comes from Brough (2016) in Journal of Consumer Research.[1]

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Nearby constructs

gender identity1 fields · 1 citationsanchor · a standalone constructgender3 fields · 7 citationsjingle · one word, three constructsidentity6 fields · 14 citationsjingle · one name, six constructs

References

  1. Brough, A. R., Wilkie, J. E. B., Ma, J., Isaac, M. S., & Gal, D. (2016). Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption. Journal of Consumer Research, 43(4), 567-582. https://doi.org/10.1093/jcr/ucw044

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