Construct · 1 fields · 1 citations

green marketing orientation: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
green marketingorientation1 CONSTRUCTGreen marketingPAPADAS · GREEN MARKETING

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Green marketing

a firm's strategic, tactical and internal commitment to environmentally responsible marketing, measured with a validated scale.

In green marketing, green marketing orientation refers to a firm's strategic, tactical and internal commitment to environmentally responsible marketing, measured with a validated scale. This meaning comes from Papadas (2017) in Journal of Business Research.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone constructcommitment5 fields · 9 citationsjingle · one name, five constructsgreen marketing1 fields · 1 citationsanchor · a standalone construct

References

  1. Papadas, K., Avlonitis, G. J., & Carrigan, M. (2017). Green marketing orientation: Conceptualization, scale development and validation. Journal of Business Research, 80, 236-246. https://doi.org/10.1016/j.jbusres.2017.05.024

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